About Us

Having grown up in London and lived internationally in Paris and New York, Paloma Blue founder, Ariana Stein has been long inspired by stylish travel, beach culture and the elegant glamour of the 70’s heyday. Today, with resort collections representing not just a season but clothes for a way of life, Ariana and joint Creative Director, Charlotte Lewis decided to create their own label to fulfil this niche.

Ariana and Charlotte met in Ibiza, over 5 years ago and bonded over their mutual love of resortwear and obsession of the Gypset lifestyle, that and a fascination of local hippy markets where they would shop to scout out one of a kind pieces. Their joint ambitions for a resortwear brand set the foundations for Paloma Blue. Merging Ariana’s background in fashion marketing and retail, her eye for original design and an understanding of contemporary lifestyle and with Charlotte’ background in luxury fashion and PR, Paloma Blue is a pitch perfect, destination label for beautifully crafted separates to take you from beach to city and day to night.

Focusing on key shapes, relaxed yet flattering silhouettes, luxurious fabrics with embellished detailing, the aesthetic combines timeless wearability with a contemporary, cool edge. Whilst, the streamlined use of ikat, floral and geometric patterns in a range of colours – bright, muted or clashing tones offers an exotic quality.

With a product offering of relaxed fit shorts styled with matching camisole tops with hand plaited shoulder straps, lightweight tapered pants and featherweight silk kimonos, all in luxurious sand washed silk, beautiful pieces that work independently and in combination, surpassing trends, in favour of creating a current but timeless wardrobe.

These are clothes with content: And with something to suit any imaginative woman, Paloma Blue is the basis of a luxury resort wardrobe you dream to build and build to dream.

From a young age, Ariana Stein showed a flair for the fashion industry working in a Notting Hill boutique in her teens and collecting resortwear from her travels. To kickstart her professional career, Ariana joined the Ralph Lauren buying team in London, before taking merchandising and marketing internships at Calvin Klein oversees. Ariana moved back to Europe to take a PR position at transatlantic agency, BPCM. Ariana founded Paloma Blue in 2014 in London. The brand is an amalgamation of her travels, she had long dreamed of launching her own resortwear collection that could be mixed and matched to create the perfect capsule wardrobe.

Charlotte Lewis grew up in Cheshire before moving to London to study fashion business at Istituto Marangoni in the late 2000s. She took up roles in PR at the Outnet/Net-a-Porter and Alexander McQueen and upon graduating became Showroom Manager at Tom Ford, before progressing to become the Assistant to Tom Ford. She too had long dreamed of running her own brand and with a strong passion for resortwear, the duo joined forces in May 2015 to continue to build the Paloma Blue vision together.